Avni Duggal

Market Analysis and Strategy - Proactively launched promotions to optimize Lenovo Accessories and Monitors in the UAE. Built successful relationships with key retailers to significantly improve sales by 100%YoY

Product Roll-out - Executed go-to-market plans to stimulate awareness and drive adoption

Vendor Management Collaborated with performance marketing, strategy & planning and operation teams to create tactical products and
promotional plans

Responsible for managing the rapidly emerging channel - Ecommerce through online brand representation, merchandising and conversion rate optimization across MEA.

Development - Uncover opportunities to expand the brand
portfolio in distribution and retail in the organization. Establish
B2B relationships with identified prospects and drive the partner
management in the region with brands unavailable in the market
Product - Manage product portfolio and category mix by working
cross-functionally with category and executive teams to ensure
timely SKU listing, price updates and EOL decisions
Strategy - Coordinate with Marketing for developing strategic
content plans to support marketing events and position
products on social media to the targeted audience
Merchandising - Develop content strategy to increase top-line
sales by enhancing merchandising and optimising conversion,
profitability & overall experience
Analytics - Perform daily reporting and analytics to leverage
data, in terms of consumer trends and competitive insights to
optimise up-selling and cross-selling
Marketing - Responsible for setting the price of the products for
all channels & ensuring proper implementation of ATL/ BTL
activities across UAE